Project Overview
The client is a large retailer of flowers, plants, and gifts expanding into international markets.
The main goal was to build a unified system to manage sales, communication, and operations across two countries with different business requirements.
Business Challenges
Before implementation, the company faced:
❌ fragmented communication channels (telephony, messengers, social media)
❌ no centralized lead management
❌ lack of visibility into the customer journey
❌ complexity in managing operations across two countries
❌ absence of a unified CRM system
Growth was limited by disconnected processes.
Solution
Netframe implemented Odoo ERP as a central platform for:
- CRM & sales
- omnichannel communication
- multi-company management
- scalable operations
- future logistics and accounting automation
What Was Implemented (Phase 1)
Odoo CRM Implementation
- unified database of customers and leads
- centralized request handling
- configured sales pipeline
Omnichannel Integrations
All communication channels were unified in Odoo:
- Binotel telephony
- HelpCrunch (E-chat) live chat
- messengers: Telegram, Viber, WhatsApp
- social media: Facebook, Instagram
All customer interactions are handled in a single interface
Shopify Integration
- order synchronization
- customer data transferred to CRM
- centralized sales management
Multi-Company Structure
Operations were set up across two jurisdictions:
- separate companies within Odoo
- different currencies
- isolated business processes
Accounting per Country
- separate accounting logic for each country
- compliance with local regulations
- preparation for management accounting
Results
All communication channels unified
Full visibility of leads
Centralized CRM system
Scalable foundation for growth
Reduced communication chaos
Why It Matters
For scaling retail businesses:
- omnichannel = customer control
- multi-company = business control
- ERP = process control
Odoo enabled the business to unify all communication channels, structure multi-country operations, and build a scalable foundation for international expansion.
Planning international expansion or struggling with fragmented systems?
Contact us — we’ll show you how to build a scalable Odoo ecosystem.