Odoo for eCommerce & Subscriptions: Scaling a Microgreens Business

How we helped a growing food business automate sales, subscriptions, and delivery operations
Project Overview
Microplants (Latvia) is a microgreens producer supplying restaurants and B2B clients.
As demand grew, operational processes became a bottleneck


Business Challenges


Before implementation, the company faced:

❌ Manual order processing

❌ No efficient subscription management

❌ Poor order and delivery tracking

❌ High operational workload

❌ Lack of real-time analytics

Growth was limited by operations


Solution


Netframe implemented a full Odoo ERP system focused on:

  • eCommerce
  • subscriptions
  • logistics
  • analytics

All processes unified in one platform


What Was Implemented


Odoo eCommerce Launch

fast checkout process

  • optimized for B2B clients

Subscription Automation


  • flexible plans (weekly / monthly)
  • delivery frequency management
  • automatic invoicing
  • subscription renewals

shift from one-time sales to recurring revenue

Delivery & Payment Integration


  • full flow: order → processing → delivery
  • real-time order status
  • integrated payment systems

Analytics & Dashboards


  • real-time sales tracking
  • subscription monitoring
  • order fulfillment visibility

data-driven decision-making

Results (3 months)
+25% online sales
30%+ of restaurant clients switched to subscriptions
–40% manual work
faster order processing
improved customer satisfaction
Why It Matters


For businesses with recurring deliveries:

  • subscriptions = predictable revenue
  • automation = scalable operations
  • visibility = better service quality


With Odoo ERP, Microplants transformed its operations into a structured, automated system. Subscription management, sales, and logistics became predictable and scalable, allowing the team to focus on product quality instead of manual processes.


Want to automate your sales and launch subscriptions? 

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